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Imagining the Post-Growth Economy

Can business thrive without the imperative of endless expansion?

Imagining the Post-Growth Economy

The chart of a successful company is supposed to look like a hockey stick: flat for a while, then an aggressive line pointing up and to the right. Growth is the air that modern business breathes.

Steady-state business

A quiet movement is emerging among founders who run profitable companies and deliberately decide to stay at a comfortable size. They cap revenue, limit customer base, and refuse venture capital.

New metrics

The post-growth advocates suggest alternatives: employee retention, community impact, product longevity, and ecological footprint.

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